The festive season of Diwali 2026 has officially begun and brands are making this celebrations more colorful with their special campaigns. With this festive spirit OnePlus India has launched its #MakeItSpecial Diwali 2026 campaign. This time the brand is not only focused on technology and products but also on family, togetherness and bond of different generations. The campaign film highlights that even though the ways of celebrating Diwali has changed, but the feeling of celebrating with family still remains the same.

A Celebration Across Generations

The main theme of #MakeItSpecial Diwali 2026 campaign is intergenerational connection. Campaign has brought different styles of celebration styles of Gen Z and older generation together. One side its traditional Diwali where decorations, diyas, sweets and family rituals are important, while on the side its younger generation celebration which includes music, dance, digital interaction and strong influence of social media trends.

The message behind this campaign is despite of being completely different both styles can be a part of same festive celebration.

Smriti Mandhana Joins the Campaign

Indian women’s cricket star Smriti Mandhana is featured in the campaign film. Content creators like Vishnu Kaushal and Govind Kaushal are also a part of campaign. Internet personality and choreographer Nicole Concessao is also seen in the film. Smriti Mandhana adds a modern festive element in the campaign and plays and important role to create connection between generations in the story.

From Traditional Diwali to Gen Z Fun

The campaign film starts with an elderly couple who are celebrating Diwali in traditional style. The atmosphere of celebration is setup with diyas, decorations and festive preparations. After the guests leave the couple get a video call from their grandchildren who are celebrating Diwali in a completely different style. Through music, games and dance their celebration seems more digital and energetic.

Dance Challenge Adds a Fun Twist

Smriti Mandhana encourages her grandparents to take part in a fun dance challenge choreographed by Nicole Concessao. The grandparents, who were initially seen simply watching the younger generation celebrate, soon become part of the dance and festivities themselves. The moment brings out the central idea of the campaign - celebrations may look different across generations, but happiness can still be shared together. The dance becomes a simple way of showing how traditional family moments can blend naturally with modern festive trends.

 OnePlus Devices Featured in the Campaign

Technology also plays an important role in the campaign. The OnePlus 15 is showcased alongside Smriti Mandhana , while the OnePlus Pad 4 is seen being used to play music during the family celebration. The campaign also features the OnePlus N6,Nord 6,Nord CE6 And Nord Buds in a festive gifting context. Rather than presenting the devices separately ,OnePlus integrates them into the celebrations, making technology a natural part of the family experience.

OnePlus Partners with Marzi

An an extension of its #MakeItSpecial campaign, OnePlus India has also partnered with Marzi, a community for people aged 50 and above. The collaboration aims to create shared experiences for Gen Z and older generations. Activities will revolve around themes such as sports, nostalgia , food , music , wellness and conversations. Experiences including pickleball, nostalgic games, coffee gathering and pizza- making sessions will give people from different generations a chance to interact ,connect and enjoy time together.

OnePlus Diwali Sales Starts October 8

Along with the campaign, OnePlus is also gearing up for its festive shopping season. According to the company's Diwali programme, the OnePlus Diwali sale will begin on October 8,2026.Customers will be able to access selected festive offers ,including bank discounts, instant discounts and exchange benefits on eligible products. Members of the Red Cable Club will also receive additional benefits during the festive period.

A Diwali Campaign About Family and Togetherness

OnePlus #MakeItSpecial Diwali 2026 campaign brings technology and family bonding together in one festive story. By combining traditional celebrations with the energy of Gen Z trends, the campaign highlights how the way people celebrate may change with time, while the joy of sharing special moments with family remains the same. With Smriti Mandhana ,creators and OnePlus devices at the centre of campaign, the brand presents Diwali through a modern yet family-focused lens.

For official campaign video: Visit Smriti Mandhana's official Instagram account.